Location Based Media

Personal I find location based media to be a stalker's paradise. It is sad to think that the future restraining order is going to have to include social media. From a personal view I don't see the point, no one really cares where I go or where I check-in, if they do they can call or text me to find that out.

On the other hand from a business stand point location based media is genius! It is practically free advertising, promoting, and publicity for the company all you have to do is bribe the customer with an incentive(anything free or some form of discount) and they are "sold" on using that companies location based media.

Mashable seems to have a fabulous grasp on successfully using location based media as a business tool, here are a few articles  and an inforgraphic that will teach you the tricks of the trade. 

http://mashable.com/2010/03/15/location-based-marketing/ 

http://mashable.com/2010/03/19/location-based-strategy/ 

For those of you that love free stuff check out ranker.com list of free things you can recieve by checking-in, enjoy!

http://www.ranker.com/list/foursquare-rewards-the-best-check-in-deals-in-america/mollie