Online Reputation Assignment

TO: Heidi Justice

FROM: Kandace Reader

DATE: 11/22/11

SUBJECT: Online Reputation Assigment

Dear Heidi, In this technology era google as become a go to source for everything and everyone, “google, googling, googled” have all become common verbs in our vocabulary. When I had the chance to “google” you I was unable to find any dusty skeletons in your closet.  Not that I was expecting to find any but I so would have loved to dig up some dirt. You have spotless online reputation! You have kept a tidy online reputation, and I expect nothing less from you.

In my opinion an online reputation goes hand in hand with your general reputation. If you don’t have your own reputation under control then your online reputation has no hope. It is much easier for an online reputation to become a mess because you are not in complete control of it. With all the information currently available online from multiple sources you never know what you could possible find on any given person.

When searching Miss Heidi Justice I immediately came across your Facebook, which fortunately I was lucky enough to already have already been accepted as your friend, via Facebook at least.

From knowing you and having access to your Facebook I also gained access to your Twitter account @just_heidi, your Pinterest account @Heidi Justice,  and your professional/writing blog Sweet Serendipity.

After looking through all of your social media sources I have learned a great amount about you. You were born into a large Latter Day Saints family on February 23, 1990 in San Bernardion, California. Your mom moved you and your siblings to Port Orchard, Washington after your parents divorced in 1997. You received your high school diploma from South Kitsap High School in June 2008. You attended Arizona State University for one semester and greatly disliked it. In-between your education you worked as  a Medical Receptionist at a private practice Orthopaedic office (No spelling error.)

You live in Logan, Utah and are currently single,  employed at Cafe Sabor and Planet Beach Contempo Spa. You are currently attending Utah State University have completed two full years and in your second to last semester at USU.

I figured I would leave it to general information and not become to super stalkery and specific about your posts and tweets or you are friends with or who you follow.

Overall you have a great online reputation. Nothing to be hidden or corrected y only suggestion is keep up the great work.

Final Position Paper

James E. Mullenbach III

CEO Burger Planet

Dear Mr. Mullenbach,

Women’s fitness professional, Jayne Peterson recently joined Burger Planet’s team as our spokesperson to help announce and promote the healthy new options added to Burger Planet’s classic menu.

Several healthy options that have been added to the menu include fruit and low-carb options such as chicken and salads. The new healthy options are simply an addition to the already loved and classic burger and fries options that burger planet in known and loved for. By providing a variety of health food items as well as the classic favorites, the menu now allows customers to have a larger selection of the calories and nutrition they are receiving.

Burger Planet’s team of spokespersons are targeted to healthy active moms and children on the go. Jayne Petersen has helped a number of women lose and maintain their weight; she hopes to teach the same lessons of proper nutrition to children. As seen with McDonald’s in past research, Ronald McDonald announced that they would soon be serving apple slices in their kid’s meals, and as a result—sales increased by 20%. We plan to follow this example with both Jayne Peterson and Corny the Clown.

One concern we have realized is the fact that some people are unaware that our new menu will include their original favorites. Of a 100 people surveyed online 45% misinterpreted our health message, thinking that we were eliminating original menu items and replacing them with healthier options. Since the survey was taken, we have begun addressing the issue, and increased our publicity about our additional, healthy options as well as our classic menu items.

The first issue we would like to address is how many calories are in all our menu items. We are currently testing this idea by having nutrition information available on the product packaging at select restaurants. We are using these stores as a pretest to see if the provided calorie content promotes our healthier options or discourages costumers from ordering our classic items. We predict that including the nutrition information will help to reinforce our healthy choice options without harming the sales of classic items.

As seen in the 2008 study done by the FDA, listing calories on menu items create trust between businesses and their customers. It also allows people with a variety of lifestyles to enjoy our products.

A testimony by Jayne Peterson will be shown on our upcoming ads to inform the public of the changes.

Costumers are concerned about our changes, however with our new public relations plan we will be sure to identify our customer’s questions and concerns. We are beginning filming a new series of ad campaigns. Along with that, we are currently working with Jayne Peterson’s publicist to create a “healthy living” promotion to be featured in each of our stores nationwide.

Sincerely,

Burger Planet Public Relations Committee

987-654-3210

Annie Jackson

Sarah Foote

Kandace Reader