Proposal:Draft

December 5, 2011

Marni Walden
Verizon Wireless
Vice President and Chief Marketing Officer
7000 Central Ave SW
Albuquerque, NM 87121

Dear Ms Walden,

Zero Fatalities is an educational,  non-profit  organization created to assist in preventing fatalities caused by phone use while driving. Since the founding of our company in 2010 we have set our to educate drivers of Utah, and nationally, of the consequences of distracted driving. Our ultimate goal is to reach “zero fatalities, a goal we can all live with.” As part of our education strategy we are trying to reach all public schools in the state of Utah by hosting informational seminars to show students the importance of hanging up their phones while driving. In partnership with your company we would like to expand these programs. Your sponsorship can help us to achieve such a goal, and in turn, your company name will be positively promoted throughout the community as a safe, responsible and concerned cell service provider. In order to accomplish the task of Zero Fatalities we are requesting your sponsorship of $1,000,000.

Sponsor appeal:

• get past funding patterns from annual report  and cite source

We have noticed from past sponsorships that you take pride in the organizations you select to partner with, and usually the partnership has a mutual benefit for each organization. We understand the brands values and would like to help reinforce those values and help create a positive relationship between our two companies while we jointly educate America’s youth on the dangers of driving distracted and what it means to be a responsible cell phone user.

Your sponsorship would create a great opportunity for both organizations to help achieve our goal of zero fatalities related to cell phone usage while driving. The national media coverage this type of sponsorship would be mutually beneficial letting your customers know that not only you sell a quality product but you truly are concerned for the safety of your customers. Your company prides its self on being the largest and most reliable wireless network with a commitment in providing the highest quality products an services to your customers to help them strengthen their communities. Verizon also takes a large part in charitable organizations to improve communities, locally and nationally, including but not limited to, Hopeline,Green Initiatives, and E-Rate. Zero Fatalities would make a successful addition to that list in making a positive impact to keep communities all around the world safe and giving customers the ability to arrive alive.  

Problem:
Both our companies have a common goal of educating the youth, for they are our future. Your E-Rate program is crucially important and valuable in educating our nation’s next generation of leader and innovators how powerful, beneficial, and important technology is. We would like to partner together to teach them how to use such an amazing tool but also how to use it responsibly to avoid distracted driving.  To date the Utah Traffic Fatalities is at a count of 204 with your help, we believe we can substantially lower that number.

Solution:
We have great confidence in this partnership that both organizations are dedicated to bettering lives and enriching communities locally and nationwide. With having traveling workshops, seminars, and marketing and ad campaigns we believe together we will be one step closer to reaching our goal of zero fatalities.

Capabilities:
Zero Fatalities is a national non-profit organization that values the safety and lives of the members of its communities locally and nationally. Our goal and our message is to prevent distracted driving to dramatically decrease the number of fatalities related to the issue. Zero Fatalities consists of a large team ranging from business men, to stay at home moms but each individual has been negatively affected by distracted driving and wholeheartedly assists in education and prevention. Together we are attempting to reach our goal of zero fatalities.

Budget:
Based on the Annual Revenue Report of 2010 your company grossed at $63,400,000,0000(billion?) we are asking for $1,000,000 to assist us in continuing this important message across the state and nation. Our budget will be used to assist in traveling education programs, seminars, marketing and ad campaigns that will be see across the nation. Verizon’s well know brand stands for quality products and services for a great value to strengthen communities through communication. We anticipate the return on the investment to double in product value based on this common goal.

Conclusion:
We look forward to co-creating a safer future for our youth through responsibly using technology and preventing driving with distractions, aiming towards zero fatalities, a goal we can all live with. We will be in contact with in the week. Please contact

End Matter:
http://aboutus.verizonwireless.com/ataglance.html
http://aboutus.verizonwireless.com/Corporate_Responsibility/Corporate_Responsibility.html

http://ut.zerofatalities.com/index.php
utah department of public safety (we should probably mention them somewhere.

Online Reputation Assignment

TO: Heidi Justice

FROM: Kandace Reader

DATE: 11/22/11

SUBJECT: Online Reputation Assigment

Dear Heidi, In this technology era google as become a go to source for everything and everyone, “google, googling, googled” have all become common verbs in our vocabulary. When I had the chance to “google” you I was unable to find any dusty skeletons in your closet.  Not that I was expecting to find any but I so would have loved to dig up some dirt. You have spotless online reputation! You have kept a tidy online reputation, and I expect nothing less from you.

In my opinion an online reputation goes hand in hand with your general reputation. If you don’t have your own reputation under control then your online reputation has no hope. It is much easier for an online reputation to become a mess because you are not in complete control of it. With all the information currently available online from multiple sources you never know what you could possible find on any given person.

When searching Miss Heidi Justice I immediately came across your Facebook, which fortunately I was lucky enough to already have already been accepted as your friend, via Facebook at least.

From knowing you and having access to your Facebook I also gained access to your Twitter account @just_heidi, your Pinterest account @Heidi Justice,  and your professional/writing blog Sweet Serendipity.

After looking through all of your social media sources I have learned a great amount about you. You were born into a large Latter Day Saints family on February 23, 1990 in San Bernardion, California. Your mom moved you and your siblings to Port Orchard, Washington after your parents divorced in 1997. You received your high school diploma from South Kitsap High School in June 2008. You attended Arizona State University for one semester and greatly disliked it. In-between your education you worked as  a Medical Receptionist at a private practice Orthopaedic office (No spelling error.)

You live in Logan, Utah and are currently single,  employed at Cafe Sabor and Planet Beach Contempo Spa. You are currently attending Utah State University have completed two full years and in your second to last semester at USU.

I figured I would leave it to general information and not become to super stalkery and specific about your posts and tweets or you are friends with or who you follow.

Overall you have a great online reputation. Nothing to be hidden or corrected y only suggestion is keep up the great work.

Final Position Paper

James E. Mullenbach III

CEO Burger Planet

Dear Mr. Mullenbach,

Women’s fitness professional, Jayne Peterson recently joined Burger Planet’s team as our spokesperson to help announce and promote the healthy new options added to Burger Planet’s classic menu.

Several healthy options that have been added to the menu include fruit and low-carb options such as chicken and salads. The new healthy options are simply an addition to the already loved and classic burger and fries options that burger planet in known and loved for. By providing a variety of health food items as well as the classic favorites, the menu now allows customers to have a larger selection of the calories and nutrition they are receiving.

Burger Planet’s team of spokespersons are targeted to healthy active moms and children on the go. Jayne Petersen has helped a number of women lose and maintain their weight; she hopes to teach the same lessons of proper nutrition to children. As seen with McDonald’s in past research, Ronald McDonald announced that they would soon be serving apple slices in their kid’s meals, and as a result—sales increased by 20%. We plan to follow this example with both Jayne Peterson and Corny the Clown.

One concern we have realized is the fact that some people are unaware that our new menu will include their original favorites. Of a 100 people surveyed online 45% misinterpreted our health message, thinking that we were eliminating original menu items and replacing them with healthier options. Since the survey was taken, we have begun addressing the issue, and increased our publicity about our additional, healthy options as well as our classic menu items.

The first issue we would like to address is how many calories are in all our menu items. We are currently testing this idea by having nutrition information available on the product packaging at select restaurants. We are using these stores as a pretest to see if the provided calorie content promotes our healthier options or discourages costumers from ordering our classic items. We predict that including the nutrition information will help to reinforce our healthy choice options without harming the sales of classic items.

As seen in the 2008 study done by the FDA, listing calories on menu items create trust between businesses and their customers. It also allows people with a variety of lifestyles to enjoy our products.

A testimony by Jayne Peterson will be shown on our upcoming ads to inform the public of the changes.

Costumers are concerned about our changes, however with our new public relations plan we will be sure to identify our customer’s questions and concerns. We are beginning filming a new series of ad campaigns. Along with that, we are currently working with Jayne Peterson’s publicist to create a “healthy living” promotion to be featured in each of our stores nationwide.

Sincerely,

Burger Planet Public Relations Committee

987-654-3210

Annie Jackson

Sarah Foote

Kandace Reader

Final Media Pitch

Charles McCollum, Managing Editor

The Herald Journal

cmccollum@hjnews.com

435-752-2121 Ext. 320

75 West 300 North

Logan, Utah 84321

Subject: Financial Independence Can Be In Your Future

Dear Charles,

During our current financial hardship, finances have become an issue for most Americans. We noticed the shortage of financial focus in your publication and are interested in adjusting that. The Cache Valley Area Investors Association (CVAIA) is dedicated to educating the community how to be financially independent.

The association (CVAIA) aims to make the concept of becoming financially independent easy, accessible, and possible for all Americans. They implement the concept of passive income versus active income and advise people on multiple ways to invest responsibly.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

I hope that this information and association is helpful to your publication and your readers. Please feel free to contact me with further questions or concerns.

Public Relations Executive Kandace Reader

Phone: 987-654-3210

Email:kandace.reader19@gmail.com

-END-

Draft: Press Release 4

El Sol

FOR IMMEDIATE REALEASE: Oct. 26, 2011

CONTACT: GM Josh Charley  

Company name: El Sol Mexican Restaurant

Phone number: 1 435.752.5743

Website: www.elsollogan.com

LOGAN, Utah—El Sol Mexican Restaurant has been a local favorite of Cache Valley’s since 1975.With our original recipes we continue to serve our classic (staple) menu items that people crave and continue to enjoy. 

After 36 years of serving the local community with Americanized Mexican food we want our customers to know that in addition to our classic/staple menu items that we now have new additions to our menu. 

In order to entice people to try our new menu items rather than their “usual” we have recently started daily specials that will interest consumers/customers . they will be able to try new quality menu items at a discounted price.

We are hoping that this will keep our current customer to happy and entice/motivate new customers to become returning if not regular customers/consumers

Each day focuses on a different special and new menu items.  (not sure if I should list daily specials, there are 5 that seems like a lot to list. )

 To share this information with the community we have banners posted on our buildings signifying what the days special is. We also have flyers/hand outs available for anyone interested. We have also increased our number of coupons placing them in campus publications. Although you can not use a coupon with a daily special it gives customers a reason to return to try the daily specials.

At El Sol we pride ourselves in the quality of the food we serve. We take your order from our mobile devices and send the order straight back to the cooks, so your food gets to you as fast as possible.  El Sol has been a Logan favorite since 1975. Our goal is to create a great dining experience that will have you begging for more. This family friendly restaurant is the perfect solution to your dining needs. Come in and enjoy!

Public Relations Executive Kandace Reader

Phone: 987-654-3210

Email:kandace.reader19@gmail.com

-END-

So this needs a lot of work. Technically there wasn't a boiler plate at least not a good one so I think I spent more focus on fixing that if not writing a new one, rather than annoucing the specials. I will be back for adjustments.

Draft: Media Pitch

Charles McCollum, Managing Editor

The Herald Journal

cmccollum@hjnews.com

435-752-2121 Ext. 320

75 West 300 North

Logan, Utah 84321

Financial Independence Can Be In Your Future

During our current financial hardship finances have become an issue for most Americans. We noticed the lack of financial focus in your publication and are interested in adjusting that. The Cache Valley Area Investors Association (CVAIA) is dedicated in teaching (informing, advising, enlightening, coaching, educating) the community how to manage their own finances and become financially responsible and independent.

The association (CVAIA) aims to make the concept of becoming financially independent easy, accessible, and possible for all Americans. We teach the concept of passive income versus active income and advise people on different (multiple) ways to invest responsibly.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

We hope that this information and association can be helpful to your publication and your readers, consumers, community, customers. Please feel free to contact me with any further questions. I look forward to hearing from you.

Public Relations Executive Kandace Reader

Phone: 987-654-3210

Email:kandace.reader19@gmail.com

-END-

ProForm Fitness

Hey everyone. I have this cool opportunity to help proform, one of the largest and most innovative fitness brands, boost their social media. In order to accomplish this we are doing whatever it takes to spread the word about Proform. Check out all their amazing products at http://www.proform.com/ Like Proform on Facebook and follow them on Twitter @ProFormFitness. Also keep your eyes out for weekly giveaways and a huge holiday give away!

Check out some of these products!

Coolest training bike I ever seen!
http://www.proform.com/tour-de-fra
nce/
http://bcove.me/n8beozq6

Also check out lovely Elisabeth Hasselbeck from the View and her ab glider. If I this machince could bring me one step closer to looking like her sign me up for 10!
http://bcove.me/ldiqwk6q

Don't forget to sign up for the treadmill giveaway on the Facebook page!!
https://www.facebook.com/proform?ref=ts&sk=app_121121694568521

Final Press Release 3: Cause Promotion

FOR IMMEDIATE REALEASE: Oct. 6, 2011

CONTACT: President Preston Parker

Company name: Cache Valley Area Investors Association (CVAIA)

Phone number: 123-456-7890

Email address: ppparker@gmail.com

Financial Independence Can Be In Your Future

CVAIA teaches financial independence in Cache Valley

LOGAN, Utah – Financial Independence is achievable for everyone by increasing their passive income. Passive income is income received on a regular basis, with little effort required to maintain it, opposite of active income that is earned. Passive income is desirable so you can work as you please and not solely rely on active income paychecks.

“Financial independence is achievable for all Americans,” said President Preston Parker. “I use the word independent instead of free, because you are never free from finances—you will still need to manage your finances.”

Passive income is easier to achieve than most realize it just takes dedication. Passive income can be achieved by spending less than being earned, budgeting and living below your means, saving 10-20 percent of your income, and beginning to invest with low risks.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and the Secret.

The association (CVAIA) supports the cause by educating the community on the ideology of financial independency and how to achieve the goal. The public is welcome to attend their free meetings every first, third, and fifth Thursday of every month at 7 p.m. at the Logan, Utah Chamber of Commerce.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Public Relations Executive Kandace Reader

Phone: 987-654-3210

Email:kandace.reader19@gmail.com

-END-

Final Press Release 2: Image Management

FOR IMMEDIATE REALEASE: Oct.3, 2011

Company name: Burger Planet

Contact: CEO James E. Muellenbach III, CEO

Phone number: 123- 456-7890

Email address: jemburgeplanet@gmail.com

JAYNE PETERSEN JOINS BURGER PLANET ON THEIR QUEST TO HEALTH

Petersen and Burger Planet have big plans of strengthen their customers healthy lifestyles

GARY, Indiana -- Jayne Petersen, fitness guru to the stars, has been named Burger Planet’s newest spokesperson. Petersen is to assist Corny the Clown, beloved Burger Planet mascot, in continuing our focus on healthy lifestyle choices for our customers.

“Jayne Petersen and Burger Planet share a commitment toward health...," said James E. Muellenbach III. "Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

Jayne Petersen helps women lose and maintain weight and hopes to teach the same lessons to children. Petersen assisted Opal Whitcomb, talk show hostess, in losing 75 pounds. Petersen worked with Burger Planet to add a variety of healthy low-carb options of salads, chicken breast, and fresh fruit to the menu. We still offer our classic menu items of burgers, fries, and soda. Petersen and Corny are scheduled for promotional events that will focus on the importance of nutrition.

“I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," said Jayne Petersen. "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Burger Planet, founded by James E. Muellenbach, in Indianapolis, Indiana in 1934.It’s headquartered in Gary, Indiana and employs 48,272 people. While remaining a family run business Mullenbach III has seen Burger Planet grow into the world's largest Quick Service Restaurant. Burger Planet has severed over 52 billion customers nationwide with 8,921 franchises in every state and 17 countries.

Public Relations Executive Kandace Reader

Phone: 555-987-6543

Email:kandace.reader19@gmail.com

-END-

Draft Press Release 3: Cause Promotion

Cache Valley Area Investors Association

FOR IMMEDIATE REALEASE: Sept. 29, 2011

CONTACT: Preston Parker, President

Company name: Cache Valley Area Investors Association

Phone number: (123) 456-7890

FAX number: (321) 654- 0987

Email address: ppparker@gmail.com

Preston Parker educating Cache Valley on being financially independent

LOGAN,Utah – Cache Valley Area Investors Association is educating it’s community on financial independence.  All americans have the ability and opportunity to become financial independent not free.

Preston Parker, President and Founder of CVAIA is sharing the ideology and practice of financial independence by investing and being actively responsible of their own income. The movement of finical independence is sweeping the nation by participating in active income and passive income. Financial independence is achievable when people’s income is greater than your expenses.

President Preston Parker said, “Financial independence is achievable for all Americans."

holy crap this sucks!

It happens when your passive income is greater than your expenses research took actions, investments, renting, land, stock

Active income, you gotta show up, punch a clock, do something

Spend less than you bring in, save!!!

What is the cause you are promoting, the cause is the idealogy of being

No rat race, get out of the rat race, learn techy to get in the big game

Meetings  1,3,5 chamber of commers facebook

Meetings discuss how to make these things happen

Lowering expensivbe

How to do coupons

Teaching how to invest

Start small and get

Indepent not freedom

Open for entire public

Invited guest

No cost

Draft Press Release 3: Cause Promotion

Draft Press Release 2: Image Management

FOR IMMEDIATE REALEASE: Sept. 26, 2011

CONTACT: James E. Muellenbach III, CEO

Company name:Burger Planet

Phone number: (123) 456-7890

FAX number: (321) 654- 0987

Email address: burgeplanet@gmail.com

Website URL: burgerplanet.com

Jayne Petersen helps Burger Planet amplify the health

Burger Planet updates menu to keep up with the health conscious consumer

GARY, Ind. – Jayne Petersen, fitness guru to the stars, has been named Burger Planet’s newest spokesperson to assist the company and Corny the Clown, beloved Burger Planet mascot, in continuing its focus on healthy lifestyle choices to their customers.

Burger Planet added a variety of healthy options to our menu, don’t worry we still continue to offer our classic staple items, burgers, fries, and soda. In the past year Burger Planet added gourmet salads that are low-carb and only 300 calories including dressing, and come in plastic boxes to make easy to eat on the go. They offer fruit packages including bananas, pineapple, grapes, apples, or peaches. Burger Planet is also offering white meat chicken breasts. All orders can be customized to make it a healthier low-carb meal.  

James E. Muellenbach III, said, “Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu.  Jayne Petersen and Burger Planet share a commitment toward health...Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

Burger Planets team of spokespersons appeals to healthy active moms and children on the go. Jayne Petersen has helped a number of women lose and maintain their weight and she hopes to teach the same lessons to children. Petersen recently assisted Opal Whitcomb, talk show hostess, to lose 75 pounds and keep it off. Burger Planet’s spokespersons will give the customer the information and opportunity to strengthen their healthy lifestyles. Jayne Petersen and Corny the Clown are schedule for a list of events throughout the year ranging from new television commercials to promotional appearances that will focus on nutritional packets and advice to consumers.

Jayne Petersen said, “Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." 

James E. Muellenbach I, founded Burger Planet in a shack in Indianapolis, Indiana in 1934 and watched the company grow into the world's largest fast-food restaurant chain. Burger Planet is currently headquartered in Gary, Indiana and is a leader of the Quick Service Restaurant Industry. The company has served52 billion customers and counting. The company has 8,921 franchises in every state and 17 countries and employs 48,272 people. Muellenbach I is currently retired but is president of the QSR Association and Muellenbach III is currently the CEO of Burger Planet.   

Public Relations Executive Kandace Reader

Phone: (123) 456-7890

Email:kandace.reader19@gmail.com

-END-

Final Press Release 1: Announcement

FOR IMMEDIATE REALEASE

Tuesday, September 20, 2011

  

Social Media Club of Cache Valley (SMCCV)

President Preston Parker

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

Preston.Parker@gmail.com

Cache Valley Becomes Social Media Savvy

SMCCV Informs, Educates, and Guides People on Social Media

LOGAN, Utah – Cache Valley’s Social Media Club goal is to help share the message and meaning of social media, when and how to use it, and its importance. Social Media isn’t just a fad, it is here to stay, and it is changing the world. Social media is all about communication and productivity, used as a tool to make things more efficient. This all summarized by the SMCCV slogan: Get it, Share it.

President Preston Parker passionately said, “The worst thing you could do is being silent… Everyone has something to say; everyone should be involved.” 

SMCCV is open to everyone no matter their skill level. New members will be welcomed in a comfortable environment by 170 currently active members. Club meetings are held the second Tuesday of every month, locations vary.

Group meetings consist of a variety of things from training sessions to experts and guest speakers who speak about social media. The topics of discussion range from new technology available to how you can use social media to positively or negatively affect your image. The club also gives their members the opportunity to become actively involved to take on clients to assist the company’s social media image. This year the club is working with American Festival Chorus. 

Cache Valley’s Social Media Club was founded August 2009 by President Preston Parker and a group of people. The group grew tired of traveling to Salt Lake City to attend meetings so they formed their own local chapter. The Cache Valley chapter was the second social media club out of four current clubs in the state of Utah.  

Public Relations Representative Kandace Reader

123 Maple Drive

Logan, Utah 84321

(123) 456-7890

kandace.reader19@gmail.com

 -END-

Draft Press Release 1: Announcement

PRESS RELEASE

For Immediate Release: September 13, 2011

Social Media club of Cache Valley (SMCCV)

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

Headline

Sub-head

LOGAN, Utah – Cache Valleys Social Media Club is a group that is helping to share the message and meaning of social media and how it is taking the world by storm. The social media club was designed to help inform and education people on how to use social media. The club wants people to know that social media isn’t going away and it is here to stay. One of the mains goal is to help the public overcome their fears of social. The club meets every second Tuesday of each month and welcomes new members to their open and friendly environment.

“The worst thing you could do is being silent. By being silent you are sending the message of not wanting to be involved. Everyone has something to say; everyone should be involved.” said president Preston Parker 

Kandace Reader

123 Maple Drive

Logan, Utah 84321

(123) 456-7890

PRESS RELEASE

For Immediate Release: September 13, 2011

Social Media club of Cache Valley (SMCCV)

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

Headline

Sub-head

LOGAN, Utah – Cache Valleys Social Media Club is a group that is helping to share the message and meaning of social media and how it is taking the world by storm. The social media club was designed to help inform and education people on how to use social media. The club wants people to know that social media isn’t going away and it is here to stay. One of the mains goal is to help the public overcome their fears of social. The club meets every second Tuesday of each month and welcomes new members to their open and friendly environment.

“The worst thing you could do is being silent. By being silent you are sending the message of not wanting to be involved. Everyone has something to say; everyone should be involved.” said president Preston Parker

Kandace Reader

123 Maple Drive

Logan, Utah 84321

(123) 456-7890

Help to inform, and education people on how to use social media. Its not just a fad, social media isn’t going away. We want to change the views of  Part of goal is to overcome fears of social media

Social media is all about communication and productivity.

Social media is a productive tool to make things more efficient

How many members are in social media, including email list 170 and 40 active

Hold meetings second Tuesday every month location changes

Tweet up usually at a local restaurant

Bear River health department

What are some of the topics discussed. Google plus, traditional magazine publishing

What is the social media club

What is the logo

Training seccions on social media, experts and guest speakers

Friendly open none threatening group of individuals

Slogan Get it, share it.

What are ways you can be involved in the club, attend meetings, actually took on a client, to help a company with their social media for the American Festival

Open facebook, and twitter and just start posting, linking, and following

This stuff is changing the world

poo! so much work to be done!

PR Case Study

This is amazing situation! I had never heard about this until the other day and I love it! This is a video made by a consumer who had a personal issue with United Airlines and the company would not resolve the issue so he took matters into his own hands. This just shows how effective and powerful social media can be. Within one week of posting this video to YouTube, it had millions of hits and United lost $180 million dollars in stock within four days of the video being posted.

The situation was that Dave Carroll and a number of witnesses saw United employees mistreating passenger’s personal belongings and in turn breaking Dave Carroll’s guitar.  Dave immediately taking action by talking with three United customer service representatives once he arrived to his destination.  None of them took it with sincerity and they told him there was nothing they could do, that it was against their policy. After jumping through hoops for almost a year with United over replacing the damaged property Dave gave them one final chance to replace the Taylor guitar or he would write three songs about the situation. Personally I think United assumed that that would be the end of the situation. They underestimated the consumer due to the fact that he was just a single individual. Oh were they poorly mistaken!

I understand both sides of the situation. I myself work in customer service and I know how important it is to consistently follow the policies but I also know how ridiculous and silly they can be.  I feel that people should always live by the saying the customer is always right, even if you know the customer isn’t right.  It is always easier to make exceptions to the policies to make the customer happy, rather than following policies to upset a customer that can turn into multiple upset customers. As a customer it is always easier to talk to people about bad experiences versus good experiences.

Every way that United handled this situation was inappropriate. From the way they handled passenger’s luggage, the way the customer service representatives responded to Dave’s issue, and how long it took to finally offer to replace the guitar. The company should have showed more compassion and consideration to the situation. The name customer service says it all; the goal is to make the customer as happy as possible. If you can’t help fix the problem respectfully you better find a new line of work.

When your employees are mistreating customer’s personal belongings and it results in damage, your company is at fault.  It should be the company’s responsibility to go out of the way to correct the error. It just seems that United at the time was too focused on their rules, regulations, and the bottom line of the company. They weren’t giving the proper attention to their customers and the products and services they provide.

I believe Dave Carroll handled this situation perfectly! As an unsatisfied consumer he reported the issue and it wasn’t reciprocated how it should have been. He was very persistent with the issue as he should have been. Luckily for all silenced consumers he followed through and posted the song. Dave used social media and a medium he was most comfortable with singing and song writing to get his message across.  After that the power of social media and customer service changed forever. Thanks to Dave’s song his goal of sharing his personal situation with United has been told to millions of people around the world.

It has to be a little depressing for United knowing that replacing a $3,500 guitar could have saved them $180 million in stock and a lot of bad publicity! Instead they lost a lot of money and probably customers as well. On the plus side they did help jump start Dave Carroll’s career. I am just glad that I wasn't in charge of issue or crisis management for United during this time. Although I would like to think I could have just simply solved the problem by  replacing the guitar.

Letter to Cousin

September 6, 2011

Tara Knowles

123 Lane

Logan, Utah 84321

Dear Tara:

I know every time we talk about my major we always joke around about Samantha from Sex and the City and how it would be so glamorous to live that lifestyle. Well actually it isn’t as glamorous as the movies make it out to be. There is a lot more hard work and behind the scenes than just fancy dinner parties. I don’t think I have ever explained to you what public relations is, so I thought I would write you this letter to help explain it.

Public relations is a business that employees over 3 million people worldwide and it’s growing rapidly. There are different definitions just as there are different types of public relations from nonprofit to government agencies. Public relations is used as a tool to manage the image of a person, place, idea, or organizations to positively change someone’s mind.

You would be amazed at how many different definitions of public relations there are, and how many different names there are.  Each individual person has their own idea of what public relations is, that is why it is so hard to commonly define. Different public relation specialists focus on different key words in each definition that tailors to their specific field and their personal preference. Public relations can also be known as corporate communications, public affairs, corporate relations, external communications, and media relations, etc.

In my opinion my favorite definition of public relations is one I read in a textbook of mine.

            “Public relations is a management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and various publics on whom its success depends.”

That is too long and hard to pin point clearly what it is. Personally it helps me to pick out key words that help me understand the definition. There are 4 words that stand out to me, 3 main action words that I believe encompass what public relations entails. In this case let’s look at it like publics is the noun which would be a client ranging from a person to an organization and the verbs would be identifies, establishes, and maintains. The action words can be used as a guideline towards the end goal.  First identify the situation whether it’s to council through a crisis or a plan a special event, next establish the process to accomplish the task, and lastly maintain a positive image.

  When thinking about public relations and the skills required people default to the cliché of ‘oh I love to work with people’, but there is so much more to it than just that. Obviously people skills are beneficial but you don’t always get to deal with the happy positive side of people, especially in a vulnerable crisis situation. Critical thinking and creativity are especially crucial in public relations. You always have to be thinking three steps ahead and out of the box. Being assertive and a hard worker go hand in hand in this profession, without one you can’t have the other. Additional skills needed are multitasking, team playing, and being business savvy.  The core of public relations is having the ability to write well.

Most people when thinking of public relations don’t even realize writing, let alone how much writing, is involved. They write a range of things from news releases, proposals, speeches, social media information, to press kits. Writing is obviously a necessity in this industry. You must know how to write effectively in many different styles and for all types of media.

Hopefully after rambling about how diverse the public relations industry really is, you can see how versatile and well-rounded such a major and career is.  Public relations can even be beneficial and useful in daily life.  After thinking about it Samantha totally deserves to have fun at all those events after all her hard work.

Yours truly,

Kandace