Draft Press Release 3: Cause Promotion

Cache Valley Area Investors Association

FOR IMMEDIATE REALEASE: Sept. 29, 2011

CONTACT: Preston Parker, President

Company name: Cache Valley Area Investors Association

Phone number: (123) 456-7890

FAX number: (321) 654- 0987

Email address: ppparker@gmail.com

Preston Parker educating Cache Valley on being financially independent

LOGAN,Utah – Cache Valley Area Investors Association is educating it’s community on financial independence.  All americans have the ability and opportunity to become financial independent not free.

Preston Parker, President and Founder of CVAIA is sharing the ideology and practice of financial independence by investing and being actively responsible of their own income. The movement of finical independence is sweeping the nation by participating in active income and passive income. Financial independence is achievable when people’s income is greater than your expenses.

President Preston Parker said, “Financial independence is achievable for all Americans."

holy crap this sucks!

It happens when your passive income is greater than your expenses research took actions, investments, renting, land, stock

Active income, you gotta show up, punch a clock, do something

Spend less than you bring in, save!!!

What is the cause you are promoting, the cause is the idealogy of being

No rat race, get out of the rat race, learn techy to get in the big game

Meetings  1,3,5 chamber of commers facebook

Meetings discuss how to make these things happen

Lowering expensivbe

How to do coupons

Teaching how to invest

Start small and get

Indepent not freedom

Open for entire public

Invited guest

No cost

Draft Press Release 3: Cause Promotion

Draft Press Release 2: Image Management

FOR IMMEDIATE REALEASE: Sept. 26, 2011

CONTACT: James E. Muellenbach III, CEO

Company name:Burger Planet

Phone number: (123) 456-7890

FAX number: (321) 654- 0987

Email address: burgeplanet@gmail.com

Website URL: burgerplanet.com

Jayne Petersen helps Burger Planet amplify the health

Burger Planet updates menu to keep up with the health conscious consumer

GARY, Ind. – Jayne Petersen, fitness guru to the stars, has been named Burger Planet’s newest spokesperson to assist the company and Corny the Clown, beloved Burger Planet mascot, in continuing its focus on healthy lifestyle choices to their customers.

Burger Planet added a variety of healthy options to our menu, don’t worry we still continue to offer our classic staple items, burgers, fries, and soda. In the past year Burger Planet added gourmet salads that are low-carb and only 300 calories including dressing, and come in plastic boxes to make easy to eat on the go. They offer fruit packages including bananas, pineapple, grapes, apples, or peaches. Burger Planet is also offering white meat chicken breasts. All orders can be customized to make it a healthier low-carb meal.  

James E. Muellenbach III, said, “Well, I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu.  Jayne Petersen and Burger Planet share a commitment toward health...Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

Burger Planets team of spokespersons appeals to healthy active moms and children on the go. Jayne Petersen has helped a number of women lose and maintain their weight and she hopes to teach the same lessons to children. Petersen recently assisted Opal Whitcomb, talk show hostess, to lose 75 pounds and keep it off. Burger Planet’s spokespersons will give the customer the information and opportunity to strengthen their healthy lifestyles. Jayne Petersen and Corny the Clown are schedule for a list of events throughout the year ranging from new television commercials to promotional appearances that will focus on nutritional packets and advice to consumers.

Jayne Petersen said, “Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson." 

James E. Muellenbach I, founded Burger Planet in a shack in Indianapolis, Indiana in 1934 and watched the company grow into the world's largest fast-food restaurant chain. Burger Planet is currently headquartered in Gary, Indiana and is a leader of the Quick Service Restaurant Industry. The company has served52 billion customers and counting. The company has 8,921 franchises in every state and 17 countries and employs 48,272 people. Muellenbach I is currently retired but is president of the QSR Association and Muellenbach III is currently the CEO of Burger Planet.   

Public Relations Executive Kandace Reader

Phone: (123) 456-7890

Email:kandace.reader19@gmail.com

-END-

Final Press Release 1: Announcement

FOR IMMEDIATE REALEASE

Tuesday, September 20, 2011

  

Social Media Club of Cache Valley (SMCCV)

President Preston Parker

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

Preston.Parker@gmail.com

Cache Valley Becomes Social Media Savvy

SMCCV Informs, Educates, and Guides People on Social Media

LOGAN, Utah – Cache Valley’s Social Media Club goal is to help share the message and meaning of social media, when and how to use it, and its importance. Social Media isn’t just a fad, it is here to stay, and it is changing the world. Social media is all about communication and productivity, used as a tool to make things more efficient. This all summarized by the SMCCV slogan: Get it, Share it.

President Preston Parker passionately said, “The worst thing you could do is being silent… Everyone has something to say; everyone should be involved.” 

SMCCV is open to everyone no matter their skill level. New members will be welcomed in a comfortable environment by 170 currently active members. Club meetings are held the second Tuesday of every month, locations vary.

Group meetings consist of a variety of things from training sessions to experts and guest speakers who speak about social media. The topics of discussion range from new technology available to how you can use social media to positively or negatively affect your image. The club also gives their members the opportunity to become actively involved to take on clients to assist the company’s social media image. This year the club is working with American Festival Chorus. 

Cache Valley’s Social Media Club was founded August 2009 by President Preston Parker and a group of people. The group grew tired of traveling to Salt Lake City to attend meetings so they formed their own local chapter. The Cache Valley chapter was the second social media club out of four current clubs in the state of Utah.  

Public Relations Representative Kandace Reader

123 Maple Drive

Logan, Utah 84321

(123) 456-7890

kandace.reader19@gmail.com

 -END-

Draft Press Release 1: Announcement

PRESS RELEASE

For Immediate Release: September 13, 2011

Social Media club of Cache Valley (SMCCV)

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

Headline

Sub-head

LOGAN, Utah – Cache Valleys Social Media Club is a group that is helping to share the message and meaning of social media and how it is taking the world by storm. The social media club was designed to help inform and education people on how to use social media. The club wants people to know that social media isn’t going away and it is here to stay. One of the mains goal is to help the public overcome their fears of social. The club meets every second Tuesday of each month and welcomes new members to their open and friendly environment.

“The worst thing you could do is being silent. By being silent you are sending the message of not wanting to be involved. Everyone has something to say; everyone should be involved.” said president Preston Parker 

Kandace Reader

123 Maple Drive

Logan, Utah 84321

(123) 456-7890

PRESS RELEASE

For Immediate Release: September 13, 2011

Social Media club of Cache Valley (SMCCV)

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

Headline

Sub-head

LOGAN, Utah – Cache Valleys Social Media Club is a group that is helping to share the message and meaning of social media and how it is taking the world by storm. The social media club was designed to help inform and education people on how to use social media. The club wants people to know that social media isn’t going away and it is here to stay. One of the mains goal is to help the public overcome their fears of social. The club meets every second Tuesday of each month and welcomes new members to their open and friendly environment.

“The worst thing you could do is being silent. By being silent you are sending the message of not wanting to be involved. Everyone has something to say; everyone should be involved.” said president Preston Parker

Kandace Reader

123 Maple Drive

Logan, Utah 84321

(123) 456-7890

Help to inform, and education people on how to use social media. Its not just a fad, social media isn’t going away. We want to change the views of  Part of goal is to overcome fears of social media

Social media is all about communication and productivity.

Social media is a productive tool to make things more efficient

How many members are in social media, including email list 170 and 40 active

Hold meetings second Tuesday every month location changes

Tweet up usually at a local restaurant

Bear River health department

What are some of the topics discussed. Google plus, traditional magazine publishing

What is the social media club

What is the logo

Training seccions on social media, experts and guest speakers

Friendly open none threatening group of individuals

Slogan Get it, share it.

What are ways you can be involved in the club, attend meetings, actually took on a client, to help a company with their social media for the American Festival

Open facebook, and twitter and just start posting, linking, and following

This stuff is changing the world

poo! so much work to be done!

PR Case Study

This is amazing situation! I had never heard about this until the other day and I love it! This is a video made by a consumer who had a personal issue with United Airlines and the company would not resolve the issue so he took matters into his own hands. This just shows how effective and powerful social media can be. Within one week of posting this video to YouTube, it had millions of hits and United lost $180 million dollars in stock within four days of the video being posted.

The situation was that Dave Carroll and a number of witnesses saw United employees mistreating passenger’s personal belongings and in turn breaking Dave Carroll’s guitar.  Dave immediately taking action by talking with three United customer service representatives once he arrived to his destination.  None of them took it with sincerity and they told him there was nothing they could do, that it was against their policy. After jumping through hoops for almost a year with United over replacing the damaged property Dave gave them one final chance to replace the Taylor guitar or he would write three songs about the situation. Personally I think United assumed that that would be the end of the situation. They underestimated the consumer due to the fact that he was just a single individual. Oh were they poorly mistaken!

I understand both sides of the situation. I myself work in customer service and I know how important it is to consistently follow the policies but I also know how ridiculous and silly they can be.  I feel that people should always live by the saying the customer is always right, even if you know the customer isn’t right.  It is always easier to make exceptions to the policies to make the customer happy, rather than following policies to upset a customer that can turn into multiple upset customers. As a customer it is always easier to talk to people about bad experiences versus good experiences.

Every way that United handled this situation was inappropriate. From the way they handled passenger’s luggage, the way the customer service representatives responded to Dave’s issue, and how long it took to finally offer to replace the guitar. The company should have showed more compassion and consideration to the situation. The name customer service says it all; the goal is to make the customer as happy as possible. If you can’t help fix the problem respectfully you better find a new line of work.

When your employees are mistreating customer’s personal belongings and it results in damage, your company is at fault.  It should be the company’s responsibility to go out of the way to correct the error. It just seems that United at the time was too focused on their rules, regulations, and the bottom line of the company. They weren’t giving the proper attention to their customers and the products and services they provide.

I believe Dave Carroll handled this situation perfectly! As an unsatisfied consumer he reported the issue and it wasn’t reciprocated how it should have been. He was very persistent with the issue as he should have been. Luckily for all silenced consumers he followed through and posted the song. Dave used social media and a medium he was most comfortable with singing and song writing to get his message across.  After that the power of social media and customer service changed forever. Thanks to Dave’s song his goal of sharing his personal situation with United has been told to millions of people around the world.

It has to be a little depressing for United knowing that replacing a $3,500 guitar could have saved them $180 million in stock and a lot of bad publicity! Instead they lost a lot of money and probably customers as well. On the plus side they did help jump start Dave Carroll’s career. I am just glad that I wasn't in charge of issue or crisis management for United during this time. Although I would like to think I could have just simply solved the problem by  replacing the guitar.

Letter to Cousin

September 6, 2011

Tara Knowles

123 Lane

Logan, Utah 84321

Dear Tara:

I know every time we talk about my major we always joke around about Samantha from Sex and the City and how it would be so glamorous to live that lifestyle. Well actually it isn’t as glamorous as the movies make it out to be. There is a lot more hard work and behind the scenes than just fancy dinner parties. I don’t think I have ever explained to you what public relations is, so I thought I would write you this letter to help explain it.

Public relations is a business that employees over 3 million people worldwide and it’s growing rapidly. There are different definitions just as there are different types of public relations from nonprofit to government agencies. Public relations is used as a tool to manage the image of a person, place, idea, or organizations to positively change someone’s mind.

You would be amazed at how many different definitions of public relations there are, and how many different names there are.  Each individual person has their own idea of what public relations is, that is why it is so hard to commonly define. Different public relation specialists focus on different key words in each definition that tailors to their specific field and their personal preference. Public relations can also be known as corporate communications, public affairs, corporate relations, external communications, and media relations, etc.

In my opinion my favorite definition of public relations is one I read in a textbook of mine.

            “Public relations is a management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and various publics on whom its success depends.”

That is too long and hard to pin point clearly what it is. Personally it helps me to pick out key words that help me understand the definition. There are 4 words that stand out to me, 3 main action words that I believe encompass what public relations entails. In this case let’s look at it like publics is the noun which would be a client ranging from a person to an organization and the verbs would be identifies, establishes, and maintains. The action words can be used as a guideline towards the end goal.  First identify the situation whether it’s to council through a crisis or a plan a special event, next establish the process to accomplish the task, and lastly maintain a positive image.

  When thinking about public relations and the skills required people default to the cliché of ‘oh I love to work with people’, but there is so much more to it than just that. Obviously people skills are beneficial but you don’t always get to deal with the happy positive side of people, especially in a vulnerable crisis situation. Critical thinking and creativity are especially crucial in public relations. You always have to be thinking three steps ahead and out of the box. Being assertive and a hard worker go hand in hand in this profession, without one you can’t have the other. Additional skills needed are multitasking, team playing, and being business savvy.  The core of public relations is having the ability to write well.

Most people when thinking of public relations don’t even realize writing, let alone how much writing, is involved. They write a range of things from news releases, proposals, speeches, social media information, to press kits. Writing is obviously a necessity in this industry. You must know how to write effectively in many different styles and for all types of media.

Hopefully after rambling about how diverse the public relations industry really is, you can see how versatile and well-rounded such a major and career is.  Public relations can even be beneficial and useful in daily life.  After thinking about it Samantha totally deserves to have fun at all those events after all her hard work.

Yours truly,

Kandace