El Sol
FOR IMMEDIATE REALEASE: Oct. 26, 2011
CONTACT: GM Josh Charley
Company name: El Sol Mexican Restaurant
Phone number: 1 435.752.5743
Website: www.elsollogan.com
LOGAN, Utah—El Sol Mexican Restaurant has been a local favorite of Cache Valley’s since 1975.With our original recipes we continue to serve our classic (staple) menu items that people crave and continue to enjoy.
After 36 years of serving the local community with Americanized Mexican food we want our customers to know that in addition to our classic/staple menu items that we now have new additions to our menu.
In order to entice people to try our new menu items rather than their “usual” we have recently started daily specials that will interest consumers/customers . they will be able to try new quality menu items at a discounted price.
We are hoping that this will keep our current customer to happy and entice/motivate new customers to become returning if not regular customers/consumers
Each day focuses on a different special and new menu items. (not sure if I should list daily specials, there are 5 that seems like a lot to list. )
To share this information with the community we have banners posted on our buildings signifying what the days special is. We also have flyers/hand outs available for anyone interested. We have also increased our number of coupons placing them in campus publications. Although you can not use a coupon with a daily special it gives customers a reason to return to try the daily specials.
At El Sol we pride ourselves in the quality of the food we serve. We take your order from our mobile devices and send the order straight back to the cooks, so your food gets to you as fast as possible. El Sol has been a Logan favorite since 1975. Our goal is to create a great dining experience that will have you begging for more. This family friendly restaurant is the perfect solution to your dining needs. Come in and enjoy!
Public Relations Executive Kandace Reader
Phone: 987-654-3210
Email:kandace.reader19@gmail.com
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So this needs a lot of work. Technically there wasn't a boiler plate at least not a good one so I think I spent more focus on fixing that if not writing a new one, rather than annoucing the specials. I will be back for adjustments.
Good press release Kandace! Like you said, it needs some editing, but I think it's a great start. I don't think 5 specials is to many to list, and it just adds more useful information.
ReplyDeleteKandace!
ReplyDeleteHey girl! I like your press release choice, and love El Sol. :) The one thing that stuck out to me was using a more passive voice instead of saying "we and us" Maybe make it less-personal and narrative like and maybe just more informative.
So for instance one of your sentences reads:
"With our original recipes we continue to serve our classic (staple) menu items that people crave and continue to enjoy."
Maybe make it say:
"With original recipes El Sol continues to serve classic (staple) menu items that people crave and continue to enjoy."
There's my 2 cents! Cheers!
Wow you have a lot of info! Good job! I would go for classic instead of staple, and I would drop "Americanized" from the Mexican food. I don't know why, it makes me feel like I'm going to Taco Bell instead. Great work here. I will be going to El Sol soon!
ReplyDeleteHey! Great draft of your media pitch! You included a ton of information, but it wasn't too wordy. All your information was intriguing and well said. However, I do agree with Mary in her comment about making it a little bit less of a personal narrative. Other than that though, I didn't find any mistakes or anything :) Great Job!
ReplyDeleteThanks guys all of that is actually really helpful!
ReplyDeleteHey Kandice,
ReplyDeleteYou did well. I enjoyed it. If I might give a few suggestions to tighten your writing...
Avoid putting anything in quotations that isn't a quote. You can't attribute it and can always just say it without them.
Also, I was distracted by the number of forward slashes you used. I would suggest using "or" or "and". Don't use both, just one of them.
Try to avoid saying words like "proud" or "favorite" when writing a press release. Make the reader draw that conclusion from your descriptions and, especially, quotes from people who have eaten the food. It gives your article more credibility having a third-party.
Example - "Our food is great!" is less effective than "This food is the best food I've ever tasted," said James McAvoy, super hot superstar (this is a irrefutable fact so you're welcome to say it).
Anywho, you're doing great. Keep it up. :)